Saturday, April 6, 2013

No longer to be ignored

More than 50% of the US is considered obese. We are the fattest country on the planet.

I've had TWO conversations this week with apparel shop managers; one at a mom and pop shop and the other a major big box sports store. Both of them have issues. The mom and pop shop orders plus size active wear and nobody buys its, the big box store REFUSES to sell it, yet get requests for it daily.

The mom and pop shop needs to know how you they can market to the bigger peeps without offending them. While the big box store clearly does not hear or see the need to serve the plus size community.

There are THOUSANDS of obese or overweight people in this country TRYING TO CHANGE their lifestyles!!! Yet, those who try to help are ignored, and those who have the marketing and major buying power to help are ignoring need!

I've decided: I'm not ignoring you. I'm including you with everyone else who is living a healthy lifestyle. I refuse to penalize you for being plus size. I refuse to cater to you if you are tiny and perpetuate the stereotype that only little bitty skinny people are athletic or fit. EVERYONE should have access to active wear, no matter the size.

I don't have enough details ironed out to give you much info. I'll say this: what started out as a goal to sell a few cute tee shirts has turned into a mission to change the minds of those unwilling to help. If I have to design a line myself, I will (and I just might). I will not ignore you, no matter your size. I am here to help you. Period.

Thanks for taking a minute to read this. If you agree, please like and share this. Change doesn't happen overnight, but it does happen when enough people stand up for it. I'm taking the first stand. Who's coming with me?

1 comment:

  1. That is awesome. You are absolutely right. I hate that there aren't more clothes as a plus size lady and the clothes that are nice, are as expensive as hell. Whatever you decide to do, keep me posted!