More than 50% of the US is considered obese. We are the fattest country on the planet.
I've had TWO conversations this week with apparel shop managers; one at
a mom and pop shop and the other a major big box sports store. Both of
them have issues. The mom and pop shop orders plus size active wear
and nobody buys its, the big box store REFUSES to sell it, yet get
requests for it daily.
The mom and pop shop needs to know how
you they can market to the bigger peeps without offending them. While
the big box store clearly does not hear or see the need to serve the
plus size community.
There are THOUSANDS of obese or
overweight people in this country TRYING TO CHANGE their lifestyles!!!
Yet, those who try to help are ignored, and those who have the marketing
and major buying power to help are ignoring need!
decided: I'm not ignoring you. I'm including you with everyone else who
is living a healthy lifestyle. I refuse to penalize you for being plus
size. I refuse to cater to you if you are tiny and perpetuate the
stereotype that only little bitty skinny people are athletic or fit.
EVERYONE should have access to active wear, no matter the size.
I don't have enough details ironed out to give you much info. I'll say
this: what started out as a goal to sell a few cute tee shirts has
turned into a mission to change the minds of those unwilling to help.
If I have to design a line myself, I will (and I just might). I will
not ignore you, no matter your size. I am here to help you. Period.
Thanks for taking a minute to read this. If you agree, please like and
share this. Change doesn't happen overnight, but it does happen when
enough people stand up for it. I'm taking the first stand. Who's
coming with me?